Hello I'm Reem Fathima
Social Media Marketing Strategist in Kochi.
Find Visibility, Gain Leads, See Results.
Hello! I’m Reem Fathima, an enthusiastic Social Media Marketing Strategist based in Kochi. I develop brand positioning and voice by creating valuable and purposeful content that shares an authentic experience with audiences on Facebook, Instagram, LinkedIn, and X.
Through the CDA Academy’s immersive agency-based digital marketing program in Kochi, I further developed my skills by gaining practical experience with SEO, SEM, social media, Google Ads, and live campaign execution under the direction of industry experts.
As a Social Media Marketing Strategist my main goal is to target the ideal customer authentically, build connections, and raise advocates out of followers.
If you are ready to take your social presence to the meaningful experience space of your choosing, then let’s connect and make it happen!
As a social media marketing strategist in Kochi, Kerala. I develop innovative, campaigns that are suited to your company's goals.
Web Designing
As a Social Media Marketing Strategist in Kochi should get a good grasp on your brand's online presence through some sort of design consultation so that both social content and the website experience align perfectly to maximize engagement and conversion.
SEO
As a Social Media Marketing Strategist in Kochi, SEO (Search Engine Optimization) is the process of enhancing a website’s visibility on search engines like Google by fine‑tuning its content, structure, and technical components to rank higher for relevant keywords.
SMM
As a Social Media Marketing Strategist in Kochi, SMM (Social Media Marketing) is the strategic process of promoting products, services, or brands on platforms like Facebook, Instagram, Twitter, and LinkedIn—through creating and sharing engaging posts, visuals, videos, and ads—to build awareness, foster community, and drive traffic and conversions for your business.
Content Writing
As a Social Media Marketing Strategist in Kochi, content writing is the strategic process of planning, crafting, and editing written material for digital platforms—websites, blogs, social media, and ads—designed to engage, inform, and convert your target audience with clarity and purpose.
Google Ads
Google Ads is an online advertising platform developed by Google where businesses can display ads on Google Search, YouTube, and other websites in the Google Display Network.
Meta Ads
As a Social Media Marketing Strategist in Kochi, Meta Ads (formerly Facebook Ads) are paid advertising placements across Meta’s platforms including Facebook, Instagram, Messenger, and the Audience Network used to position products, services, or content to specific audiences.
MY MASTERY
What does it mean to build consensus social media goals into overall business goals?
To align social media goals with overall business objectives, I begin by understanding the company’s core priorities whether that’s increasing brand awareness, generating leads, boosting sales, or improving customer engagement.
Once I know the broader goals, I set specific and measurable social media objectives that support them. For example, if the business aims to increase brand visibility, I focus on metrics like reach and impressions. If the goal is lead generation, I look at click-through rates, form submissions, and engagement on targeted campaigns.
I also choose platforms and content types that best fit the audience and the goal such as using LinkedIn for B2B lead generation or Instagram for product promotion. Every piece of content is created with the customer journey in mind, ensuring it guides users from awareness to conversion.
Also, I look at performance data on a regular basis to monitor progress and pivot if necessary. This helps ensure that social media efforts directly contribute to achieving the company’s larger business outcomes.
How do you choose the right platforms for a specific brand or campaign?
When choosing the right social media platforms for a specific brand or campaign, I start by understanding the target audience their age, interests, behavior, and which platforms they use most actively. For example, Gen Z audiences often engage more on TikTok and Instagram, while professionals and B2B audiences are more active on LinkedIn.
Next, I consider the type of content that fits the brand’s voice and campaign goals. Visual-heavy brands or product-based businesses do well on Instagram or Pinterest, whereas brands focusing on thought leadership may benefit more from LinkedIn or Twitter. I also factor in the campaign objective whether it’s awareness, engagement, lead generation, or direct sales and match it with platforms that support the right ad formats and tools.
Finally, I evaluate the available resources and content capacity. If the brand can produce short-form videos consistently, TikTok and Instagram Reels might be a great fit. I always look at current trends, competitor activity, and analytics from past campaigns to guide the final decision, ensuring the platform choice aligns with both audience behavior and business goals.
Explore the Journal.
Influencer Marketing Strategy: What Works for Small Businesses in 2025
You may be wondering if influencer marketing is a valid way to promote your small business. Blogging, social media, and influencer marketing are all relatively new methods of promoting products and services.
Top Social Media Trends in 2025 Every Strategist Should Know
The social media landscape is continually shifting and the year 2025 is no different. With algorithm shifts, emerging platforms, and changing user behavior, brands and marketers must stay ahead of the curve to remain relevant and competitive.
The Ultimate Social Media Marketing Plan for Small Businesses in 2025
In 2025, small businesses will have more options than ever to create visibility, engage customers, and grow sales through social media. But with algorithm changes, different platforms, and evolving expectations from users.
Often in Demand.
What does the role of a social media marketing strategist involve, and what are its key responsibilities?
A Social Media Strategist ensures that every post, campaign, and engagement aligns with broader marketing objectives, builds brand awareness, fosters community, and drives measurable outcomes like traffic, conversions, and loyalty. They are the link between creative content, data insights, and cohesive brand storytelling.
How do you create and manage for a content calendar?
By using both methods, social media calendars are most valuable when they are structured and flexible. Keep it goal‑oriented, collaborative, data‑informed, and flexible enough to pivot into trending content or timely opportunities.
How do you keep up with trends in social media or algorithm changes?
Staying current means combining official alerts, thought leadership, social listening, and personal experimentation. This multifaceted approach not only sharpens your strategy but also helps you respond agilely when algorithms shift keeping your campaigns visible and high-impact.
What are the top expectations for someone in this role in the first 90 days?
During the first 90 days, a social media strategist will audit past performance and brand voice, build stakeholder understanding, define SMART goals, design and pilot early content, and by month three fully launch campaigns, engage audiences, measure results, and present data‑driven optimizations for ongoing strategy.
